Gamification 101: An Introduction to the Use of Game Dynamics to Influence…
Gamification 101: An Introduction to the Use of Game Dynamics to Influence Behavior
is applied in hunting activities
to change the behavior of people
Participation and Engagement
interact with consumers
use an experience
Game mechanics include:
Virtual goods and spaces
Gifts and charity
Game dynamics include:
Games Are Everywhere
Frequent Flyer Programs
They do everything to stay with the provider where
they have more points still with bad service
Starbucks and Foursquare
Nike+ and the iPod
summary and next steps
Questions to Ask
Is the Product Compelling?
No matter the quality of the gamified experience
It works best when converted into an attractive product, that is to say, richer
what is the context?
What is the deadline?
Gamification is a long-term strategy
not a launch and forgetting strategy
What is success?
have a clear idea of what your business objectives are
how you will determine if you have achieved them.
This can be measured as ROI
there are other equally valuable measures.
about bunchball and nitro
is the leading provider of online solutions
The participation engine
Includes the following:
Proven gamification platform
Expert program design services
Comprehensive program management services
Advanced analytical services
Set of mechanisms includes:
the business value of gamification
Participation Drives Business Value
build lasting relationships
impacts fundamental business objectives
Listen to audio
Looking at photos
Monitoring of statistics boosts participation
create another level for the game
They motivate people.
Who Is Participating?
anyone with whom you want to participate to provoke a particular behavior.