Please enable JavaScript.
Coggle requires JavaScript to display documents.
Gamification 101: An Introduction to the Use of Game Dynamics to Influence…
Gamification 101: An Introduction to the Use of Game Dynamics to Influence Behavior
gamification defined
gamification
is applied in hunting activities
to change the behavior of people
Participation and Engagement
objective
interact with consumers
obtain
participation
share
to interact
use an experience
convincente
dynamic
Game Mechanics
actions
behaviors
control mechanisms
Game mechanics include:
Points
Levels
Challenges
Virtual goods and spaces
Leaderboards
Gifts and charity
Game dynamics include:
Reward
Status
Achievement
Self-expression
Competition
Altruism
Games Are Everywhere
Frequent Flyer Programs
They do everything to stay with the provider where
they have more points still with bad service
Starbucks and Foursquare
Nike+ and the iPod
summary and next steps
Questions to Ask
Is the Product Compelling?
No matter the quality of the gamified experience
It works best when converted into an attractive product, that is to say, richer
what is the context?
connect television
online
other campaigns
print
What is the deadline?
Gamification is a long-term strategy
not a launch and forgetting strategy
What is success?
have a clear idea of what your business objectives are
how you will determine if you have achieved them.
This can be measured as ROI
there are other equally valuable measures.
about bunchball and nitro
Bunchball:
is the leading provider of online solutions
boosts participation
commitment
the loyalty
Nitro
The participation engine
track
reward participation
Includes the following:
Proven gamification platform
Expert program design services
Comprehensive program management services
Advanced analytical services
Set of mechanisms includes:
Actions
Challenges
Trophies
Insignias
Achievements
among others
the business value of gamification
Participation Drives Business Value
build lasting relationships
impacts fundamental business objectives
including:
Watching videos
Listen to audio
Looking at photos
others
Monitoring of statistics boosts participation
create another level for the game
They motivate people.
Who Is Participating?
anyone with whom you want to participate to provoke a particular behavior.