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Post-War General Election 1945 (Background of 1945 (Housing shortage due…

- - - - The Labour Party manifesto appealed more to the general public by offering a symbol of change, rather than a harsh reminder of the present reality. A key strength for Labour was creating a sense of unity.
    - - Welfare State
        
        Founding of the NHS in 1948
        
        'From Cradle to Grave'
        
        Adopted The Beveridge Report of 1942 from the Liberal Economist William Beveridge
        
        Hugely popular with the general public
      - Housing
      - Nationalisation
        
        Of private industries such as fuel and power, public transport such as railways, iron and steel
    - - In contrast, Labour’s Manifesto was centred around the domestic needs of the country such as, ‘Jobs For All’, ‘Industry in the Service of the Nation’ and ‘Agriculture and the People’s Food.’
- - - - The opening three sections of the Conservative Manifesto ‘Britain and the World’, ‘The British Empire and Commonwealth’ and ‘Defence,’ showed Churchill’s main focus was defensibility and strong foreign policy rather than domestic policy
      - The Conservatives failed to anticipate the transition in the people's aspirations. Result of the election was a major shock to the Conservatives
      - Obsessed with war and feared a new conflict with the Soviet Union was on the horizon.
        Churchill famously said, ‘What will lie between the white snow of Russia and the white cliffs of Dover?’
      - Ralph Ingersoll reported 'He was simply the right man in the right Job at the right time' People respected him but no one thought he would be PM after ww2.'
        
        People felt distrust towards the Conservative party's domestic and foreign policy record in the late 1930s
    - - It outlines the bleak circumstances, ‘food is scarce in the world to-day’, ‘serious shortage of house’, ‘disastrous slums’ and ‘Britain still at war,’ unlike the Labour Party which focused on looking forwards to a brighter future