SEM Rush
Dizzying array of toolsets
10 core areas for tools. split into toolkits based around job function
seo
Advertising
social media
content marketing
Data sets
US UK, Germany, Italy, spain france Australia japan and china
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position tracking
Also have a mobile app for tracking on the go
Good level of introductory educational content for all of the tools. With videos for each tool / report plus more in depth insights from experienced agency practictioners and an exam process to gain certification for each toolkit.
Integrate the tool with their website- news and update alerts for all users.
SEO toolkit
on page and technical seo
rank tracking
Broken down into 4 areas
Competitive research
keyword research
link building
site audit for on page seo issues
seo content template
for any given keyword analyse top 10 positions content
on page seo checker
a powerhouse of content ideas
log file analyser
Seed what the search engine bots see!
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domain overview- powwerful insights into any website
Not 100% accurate but not bad. We compared the tools traffic numbers for April and found the tool to slightly inflate what google analytics said our unique users were but it was within 16-18% accurate.
more metrics available with traffic analytics package - including a breakdown of where their traffic comes from for $200 a month
increases or drops in traffic muxch more accurately reflected - within 2-4% accurate
great for spotting trends. for most thats enough
organic research
Allows you to see what works best for your competition. Still using SEM rush's scraped and calculated data but as you are only after overall trends this isnt a bad use for this data
Keyword GAp tool allows you to compare up to five domains
Of moderate interest when siszing up competition. Interesting tool but perhaps more suited to google Ads advertisers wanting to ensure they get maximum exposure so the PLA and Ads filter comes as no surprise.
BAcklink Gap tool more interesting for SEO. Input your competitors dfomain names and compare and contrast whi has backlinks from where. You tell it which of your comparisons is your domain and the tool will filter for backlinks your competitors have which you dont. A number of the seo suites now have this kind of filtering functionality because its useful so its inclusion here is good.
4 separate tools
Keyword overview just gives you broad analysis. nothing special
MAgic Keyword tool
nice serp features filter
automatically groups keywords useful for including and excluding your targets
starts you to think about seo keywords like a ppc campaign manager would.SEO keywords lik
keeps lists of each seed searches.
Keyword difficulty tool
Just a nice way of getting instant answers and comparison on specific keywords
click to edit
Content marketing toolkit
Love the topic research
includes Answer the public style mindmaps
great way to gather intel on content in a keyword space
SEO writing assistant
Google docs or wordpress plugin
pulls in related and High ranking keywords for other top sites
Enrich your text with the following semantically related word
Gives you top places to aquire backlinks from
together with reaDABILITY SCORES AND RECOMENDED TEXT LENGTH
SEEN TOOLS LIKE THIS BEFORE, SEo yoast have a great example plugin that works in a similar fashion for £79 a year BUT ALL IN ONE PLACE IS GREAT !