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Case Study: Samsung Galaxy Note7 (Engineering (Perspective (Engineer's…
Case Study: Samsung Galaxy Note7
Engineering
Perspective
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Engineer's thoughts
Battery faults
Testing
Accelerated testing, all in-house instead of 3rd party organization -M.Crowley
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Development testing factors, can only pick 2
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Events
Timeline
Explosions
August 31, 2016 Samsung delayed shipments
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Lawsuits
Oct 18, 2016 McCuneWright LLP
Release
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Aug 2, 2016 Initial Launch
Wanted to get to market before iPhone7. iPhone7 plus was a direct competitor within "phablet" phones
Company Response
Recall
1st informal Sept 2, 2016
U.S. recall Sept 12-15, 2016
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Re-issued with Amperex Tech Limited (CATL/ATL) batteries, used in iPhones
Oct 5, 2016: flight from Louisville w replacement
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Oct 4, 2016 Kentucky man hospitalized
Worldwide Recall Oct 10, 2016
Sept 13, 2016: Software Patch in South Korea to cap battery at 60%
Refurbishing Program
July 2017 - Note Fan Edition / note 7R (only released in South Korea, select countries of Asia)
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Social Response
FAA Ban
U.S. Federal Aviation Admin and Dept of Transportation's Pipeline and Hazmat Safety Admin banned Note7 from airlines, even when off
Qantas, Virgin Australia, Garuda Indonesia, Transport Canada
Nov 4, 2016: New Zealand Telecomm Forum bans on local mobile networks, IMEI blacklist
Nov 30, 2016: Samsung announced banned from Australia wireless
Verizon refused update, then did, then rerouted calls to threaten customers to return the phones
Criticisms
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Wired.com believed the switch to non-removable batteries was to mirror Apple's industrial design (removable on previous samsungs)
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Oct 18, 2016 McCuneWright LLP sued and proposed a class-action lawsuit over the handling of the recall: failed to reimburse consumers for monthly costs assoc w owning note7
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