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Ricoh stickiness (Expanding Market Ricoh-Touchpoints (Coffee shop,…
Ricoh stickiness
Distinctive look
Moodboards
Use a distinctive color for the printers (like red)
Make it more designerly appealing
Product-Service System
Offering a full-package
IT Services
Live Support Maintenance (using Artificial Intelligence Bots)
Voice Recognition Commands
More than a grey-box machine (printer)
From a
tool
to a piece of
"Furniture"
Expanding Market Ricoh-Touchpoints
Coffee shop
Freelancer spaces
Quick one time use
New usage scenarios
Improving end user Interaction
Software/Interface Improvement
Cloud service Integration
New features for differentiation
Appealing Marketing Communication Campaigns
New ways to communicate values
Create brand awareness