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Coffee Circle (Strenght of a startup that makes them competable with other…
Coffee Circle
Strenght of a startup that makes them competable with other stronger competitors in the market
Risk taking
Inovativeness
Smallness
Identification/ Culture
fair trade movement
More than fair trade
Identification with a small brand
Problems with fair trade
Needs in order to cath up with incumbents and gain competiveness
Niche finding
Smartness
Inventive product
Communication
strong brand
Scalable business model
Sustainable size
Exit/ selling possibilities
Issues of startup that often lead to high risk and uncertainty therfore force a high failure rate
Recources
Cashflow
Control
Rainy day reserves
managing money is expensive
Outsource this task
Capacity
What products are bestsellers?
When to Produce?
How much to produce from which product?
Knowledge
Economies of scale
Other competitors will have an advantage over you as the already improved their EoS produce their products cheaper
Trial and error
Technology/IT-Systems
Inefficient SC
Routines
Emerging processes
The more processes establish in the company the more stable it will be
Avoid rotation
Let employes specialise
The more processes are repeated the faster they will be exicuted in the end
EoS
Reputation
Market power
Low Market power
quite small company in comparasence to competitors
competitors have huge capital
low prices in the market striving force
company might gain market shares by supplieng it with high quality
speciality coffee market is growing rapidely
Awareness
might be higher than you think due to the fair trade
Unique selling proposition
Third wave coffee
high quality
transparent supply chain
high quality starts with the farmer
knowledge about every step the coffee goes trough
fair trade