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Development (Programming the website (Unitary testing (speed, accuracy,…
Development
Programming the website
code choice
Integrating templates
style classes
logic structure
Unitary testing
speed
accuracy
security flaws
Analytics
Data collection :information_source:
1st party data :first_place_medal:
2nd party data :second_place_medal:
3rd party data :third_place_medal:
Server logs analysis
Hosting the website
Server management
Security architecture :lock:
Design
Visual identity guidlines
Colors
Primary
Secondary
Gradients
Patterns
Motion
Animation
ele;ents
pages
Video
Image
Photo base
symbols / icons
Templating
wireframes
prototyping
mockups
Marketing
Editorial identity
:red_cross: editorial line
Content marketing
Recruitment materials
Marketing campaigns
Public relations
Press kit
Press releases
SEO :mag:
Search Engine Advertising (SEA)
Google Adwords
App store optimisation
Social Media Optimisation (SMO) :left_speech_bubble:
Social Media Advertising (SMA)
LinkedIn Ads
Twitter
Facebook Business
[organic]
Community management
Lexical strategy
champs lexique
keywords
URL
Domain name choice
similar names and
mis-direction
Page tree / routing
Page categories
Page zoning
Target
Hypotheses
Audit existing
Research
Interviews
Tests
Personnae
decision-makers
final users
Assumptions
Branding
Responsive logo
Large
Not protected yet ?
Brand platform (in a single document)
Vision or mission statement
Can vary, but the rudimentary philosophy driving the organisation and long term goal that unites the team on a common path
Core identity concepts
Understandingo f customer needs
Integrity and honesty in doing business
Passion to meet and exceed standards and exceptions
Brand promise
What your customer gets from your brand
ex : Volvo -> safety, Xerox -> The digital document company
Value proposition
the functional and emotional benefits customers expect to recieve by working with the branded company
Byline
describe "the business" that the brand is in, effort to boil down all aspects of company
ex : Whirlpool - "Home Appliances"
Tagline / slogan
expressive line to dramatize the brand
ex : McDonalds - "I'm lovin' it"
Storytelling
history of your organisation, preserve and enhance it's heritage
ex : Apple - Steve & Woz, Chanel - Coco
Refs:
Jensch
Legal
RGPD guidelines :flag-eu:
Data consent
Data collection
Legal responsibility for supervising data
Advice
Mentions légales
Conditions génerale de vente
Dêpot de la marque
