Please enable JavaScript.
Coggle requires JavaScript to display documents.
New Media perspectives (Stuart Hall encoding / decoding (frameworks of…
New Media perspectives
Shannon-Weaver model
-
-
more effective person to person, da kein feedback bei mass
-
noise: horn sounds, thunder, crowd noise, encoded signals
-
audience
-
-
passive model
-
Hypodermic needle Theory (direct, immediate, powerful effect)
-
-
three models of audience
-
audience as mass
large collection, act autonomously, little or no knowledge of one another
-
-
-
audience as agent
free agents, consume-choosing, interpretive skills, media suit themselves
-
-
-
-
-
-
changing contexts, changing media
-
-
-
-