Please enable JavaScript.
Coggle requires JavaScript to display documents.
(G1) [BGS] (week1) Growth through Scaling:Lessons: Growth through Scaling
(G1) [BGS] (week1) Growth through Scaling:Lessons: Growth through Scaling
1.Growth through Scaling
How
Help us achieve our objectives
1.Identify a high growth potential market segment
Competitor analysis
Environment analysis
Learn more context ,trend
Analysis of industry structure and competitive dynamics
Do five forces analysis
Competitive lifecycle analysis
Analysis of competitive position
2.Formulate a plan that is robust to different scenarios
Capabilities analysis
Stakeholder analysis
Meet stakeholders need
Internationalization analysis
Diversification analysis
e.g. Grow new business line
Scenario planning
Help us expend and scale our business
Team members
Joanna
Miki
Cindy
May
Jamie
Andri
4.Scenario Planning Steps 2
Identify the key trends and the uncertainties
Which factors are gonna have the most impact on your business in the future?
Seek a variety of perspectives both inside and outside the organization.
Prioritize uncertainties
Which are the most important?
Which are the most uncertain?
3.Scenario Planning Step 1
Identify the key strategic issue
The appropriate time horizon
Be right
The approach on the time horizon as it relates to uncertainties.
Seek input both inside and outside the organization
Experts
Key stakeholders
Have large potential impact
Ask a number of important questions
How are consumers gonna purchase our product in the future?
Take a contextual, competitive, and organizational view
5.Scenario Planning Steps 3
Construct scenarios
Based on uncertainties
Plot the different scenarios to help visualize the differences
Plot the different axes
The 2x2 should be nearly mutually exclusive
Two different outcomes arising from each uncertainty
6.Scenario Planning Steps 4
Write your scenarios
Focus on things that are plausible
But you do want to embrace the scenarios that you've created and you really want to get into the details.
Generate details about these potential futures.
Invent newspaper headlines
Use vivid descriptions
Imagine the evolution of different scenarios
2.Scenario Planning
WHAT
Prepare for the unexpected
Recognizes that some predictions are uncertain
Avoid groupthink
Alternative to make "a single-point forecast"
Framework helpful in formulating a strategy
Robust to different future scenarios.
WHEN
Early
Spurs creative strategy identification
Generate unusual strategic options
Later
After strategy formulation
Used to test robustness against a range of alternative futures
Be helpful at different points in a strategic analysis
Part of a larger strategic analysis
Uncertainties are employed to generate multiple scenarios of the future
Contingency planning for multiple possible futures
Identify future factors as either trends or uncertainties
Trends
We can be pretty sure to count on.
The increased use of social networks
An increase in computing power
Uncertainties
We can't really predict.
Structure analytical thinking about the futures
7.Scenario Planning Steps 5
Reflect on current strategy and
the current strategic decisions
Seek to identify
opportunities for more robust strategic moves
Use possible futures
to reconsider the strategic decisions
There're maybe more than two uncertainties that might be critically important
Repeat the process with different combinations of
uncertainties
Generate different scenario
