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Target audience (gender (male, female, nuetral, colours, images, font…
Target audience
gender
male
female
nuetral
colours
images
font styles
age
50+
teenagers(13-18)
adult(18+)
children(5-11)
colours/images
ethnicity
religion
food
language
culture
food
Vegetarianism
location
national
local
Seaside towns
international
language
income
middle class
lower class
price
upper class
quality
price
quality
accessiblity
making your product as accessible as possible
visually impaired
font increased size
audio
alt text
hearing impaired
lots of text
more text or instructions
subtitles