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LONG-TERM SUCCESS (RELATIONSHIP MARKETING (B2B marketing, media…
LONG-TERM SUCCESS
RELATIONSHIP MARKETING
B2B marketing
media interaction
inspire loyalty
remain relevant
internal marketing
CREATING SHARED VALUE
organisational culture
employment relations (HRM)
work-life balance
flexible working
globalisation
mutual trust
employee empowerment
unions
individual enterprenual initiative
productivity growth
LEADERSHIP
culture
gender
women vs men leaders
stereotyping
motivation
Maslow's hierarchy of needs
INNOVATION
Short/medium/long - term
product life cycle
business cycle
OPERATIONAL RISK
risk management
hazard - impact - likelihood - risk
mitigation
avoid - reduce - transfer - share - take the risk
crisis management
crisis- issue-scandal
resilience