B207 TMA 03 Building long term success

Planning for the future

Future of leadership

Relationships and marketing

Operations

Time and innovation

Risk management

Quality control

Creating shared value - (Porter and Kramer, 2011)

Quality and improvement

use of AI and tech

7 key tools (Moore 2017)

Crisis management

Preparing for crises

Griffin's (2008) ten suggestions

Crisis management

Tybout and Roehm's (2009) framework for responding to crises

Internally generated issues

Externally generated issues

Brand sabotage

Direct and indirect damage caused by unexpected events

Change management

Employment

Relations

Opportunities and challenges

Leadership vs management

Empowerment

Short- and long-term success

Management is not leadership (Lunenburg, 2011)

Risk assessments (risk matrix)

Sustainable innovation culture

Capitalism and creative destruction (Schumpeter, 1994)

Fun + Work (Wakefield, 2016)

Home working/flexible working

Engage and involve employees (Wood, 2015 & Kornelakis, 2014)

Increasing inequality and unemployment levels

Calls for more access to training and development and better benefits for employees

Progress, improvements and innovations

Transformation and sustainability

Quality assurance

Product/Service design

Quality assurance

Quality gaps model (customers)

Resilience - response performance

Risk mitigation strategies (Ericsson)

Relationship marketing (Harris, 2017)

Customers

Loyalty ladder

Value/Satisfaction/Orientation/Involvement

Partners, businesses etc,

Transactional vs Relational

Internal marketing

Management - focus on the business

Leadership - focus on the people

Everyone should enact leadership (Mowles, 2014)

Motivation

Strategic leadership

Herzberg's two factor model

Establishing a culture that motivates

Maslow's hierarchy of needs