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Building long-term success (Creating Shared Value (Social issues (Company…
Building long-term success
Creating Shared Value
Porter and Kramer
Value creation
Value chain
Enhancing cluster
Reconceiving products and markets
Social issues
Company success = social progress
Wealth creation
Economic progression
Environmental issues
Water
Natural resources
5 elements of collective impact
Common agenda
Shared measurement system
Mutually reinforcing activities
Constant communication
Dedicated '''backbone'' support
Competitive advantage
Socially benefical innovation
Win-Win
Waves of innovation
Operational risk
Risk matrix
Hazard
Impact
Likelihood
Ericsson mitigation matrix
Avoid
Reduce
Transfer
Share
Take
Sources of risk
Supply failures
operation/process failure
Product/service design failure
Environmental disruptions
Plan and control!
Crisis management
What is a crisis?
Issue
Event
Low probablitiy
External crisies
Scandal
Fake news
Surprising
Emotional
vivid
Internal issues/brand sabotage
Staff
Anti-company behaviour
Underperformance
Service recovery failure
Consumers
Intentional
non-consumers
Harm to brand
Hostile manner
Conflict in values
Managing crisies
4 step framework
Asses incident
Ackknowledge problem
Formulate resoponse
Implement response
