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Streaming platforms' disruption of the TV +Movie industries (Format…
Streaming platforms' disruption of the TV +Movie industries
Streaming platforms examples:
Netflix
Hulu
Amazon Prime
Format
No adverts
50 min=9 min of Ads
60 Min=15 Min Ads
Traditional broadcaster services:
length has become short: examples include Tik-Tok and vine
Release with streaming platforms
All at once: binge-watching
No cliffhangers
Streaming platforms
More
flexibility
with lengths
Screenwriters don't have to pad it out/squeeze things in
Standardized length
Because of syndication(
A license to broadcast television programs and radio without going through a broadcast network
) and also licenses
For scheduling purpose
DISTRIBUTION
How to make more money
DVD + BOX rents
DEALS with streaming platforms
Merch
Brand deals
re-runs= more money(positive income)
Internet
more efficient
internet penetration(Every home has access to the internet)
Enough bandwidth
TV channel +cable/satellite
Traditional ways
This was done through Radio waves
Radio waves are owned by the download
Transmits data
Monetisation
Steaming platform(YouTube)
sponsorship deals
product review
Ad-sense(Ads on YouTube videos)
merch
Traditional adverts
1960 soap operas
These were shows which have romantic comedy
They were called soap operas due to fact that the ads show were all related soap
Soap operas=soap ads that were targeted women
adverts->target audience
low cost, high volume(
effort and resources to generate a given amount of income
)
GOOGLE :
Advertisements can really target their customers
making the companies who put their ads on google have a great chance of their product being sold, resulting in profit
Measuring success
Money
views + subs
renew
spin-off content
ratings
Awards
Golden Globe Award(Hollywood)
Grammy Awards(Music industry)
YouTube awards
Play Buttons awards
sliver play button(REACHING OR SURPASSES 100,000 SUBS)
Gold play button(REACHING OR SURPASSES 1MILLON SUBS)
Diamond play Button(REACHING OR SURPASSES 10MILLON SUBS)
steamy awards
Intellectual Property :
DRM(
Digital rights management
)
lots of restrictions on usage
Its penalizes customers. for examples many readers like to read their digital books on multiple devices. However DRM can prevent the readers from having access to their book they bought on non-amazon devices(Kindle )
Copying content is not allowed, even for backup purposes
cannot select and copy text to cite in research work or print e-book pages for reading
solutions to Piracy
Make content easier to access
make streaming platforms more affordable
Offer users a wide range of different packages
examples
Family sharing Premium(spotify)
Netflix family plan
The rise of the internet
Torrents
These are files that are sent via the
BitTorrent
can be about anything and these are usually by the massive from Depository servers
Different from regular downloads, and are usually downloaded from more then one sever at a time
Depositories(Servers)
Movies
TV-Shows
Games
Applications
Easier to disturbed
Traditional TV
bootleg content=Piracy
LINKED TO THE RISE OF THE INTERNET
