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Culture (Global culture (Mike Featherstone (Says that global culture does…

- - - - combining different cultures of various sources to produce a new culture. Eg: fusion food
      - Believes that hybrid culture has a global tendency which takes various forms in different places
      - Translocal culture tends to look outward incorporating new elements rather than looking inwards to try to protect the local cultre
        
        Leads to a mixture of several cultures creating an identity
- - - - High culture - classic works of great artists, musicians and writers
      - Folk culture - Life experiences of common people during the pre-industrial times
      - Mass culture - Has little merit and does not express genuine culture like folk culture. There's also a lack of intrinsic artistic value
        
        Creates a mass society where individuals are atomised - lose interaction with one another in a meaningful way and become isolated individuals of centralised systems and organisations
        
        Individuals were solitary atoms who make up the lonely crowd like the American society
      - Bad culture would drive out good culture as people found mass culture easier to understand as if required less mental energy
        
        Mass culture undermines high culture and leads to a single homogenised culture
        
        Risk of of totalitarianism which relates to a system of government that is centralised and dictatorial
      - Adopted a Marxist perspective in seeing the mass culture being used as a tool by the ruling class, increasing alienation among those who created the cultural products