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Long term success (Measuring success (Time frames, Profit, Sales, Gross…
Long term success
Measuring success
Profit
Sales
Gross margin
Awareness
Market share
new products
Relative price
Satisfaction
availability
Time frames
Accounting and finance
Stakeholders vs shareholders
value
Historical cost accounting
Fair value
Innovation
Time, short, medium, long term
Virtuous cycles
Business cycle
Product life cycle
Creative distruction
Creating value
Human Resources
Trade Unions
Employee 'voice'
Empowerment
Motivate & inspire
Employee relations
Empowerment
Motivation theories
Leadership
Performance
Creating shared value
Political
Ethics
Growth
Culture
Marketing
Relationship marketing
Cost effective, provides profit
Loyalty
Value
Satisfaction
Trust, communication
Ethics
Internal marketing
Brand
Communication
Critical service interactions
Customer service support
Crisis management
Scandal
Social media
Spillover effect
Brand sabotage
Internal/external
Tybout and Roehm
Griffin
Operations management
Risk
Resilience
Impact, likelihood
Risk assessment
Quality
Measuring
Stakeholders
Analysis
Power vs interes matrix
Political astuteness skills
Importance of products