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Franchise Strategy First 6 Months (Review Documentation (Existing Policies…
Franchise Strategy First 6 Months
Review Documentation
Existing Policies & Procedures
Supplier/Product Agreements
Franchise Tools
Application Forms
Operational Manuals
Disclosure Document
Franchise Agreement
Policies
Development
Franchisee Procurement
Review selection criteria
Review selection process
Review Selection Documentation
Implement N.S.W Franchise Strategy
First 36 months
20 mobiles / $7.281 t/o
Identify priority territories
Wollongong
Upper Hunter
Windsor
Hornsby
Dubbo
Broken Hill
Bathurst
Wagga
Nowra
2nd 12 months
7 mobiles / $1.953M t/o
1st 12 months
4 mobiles / $385K t/o
3rd 12 months
9 mobiles / $4.943M t/o
Target Existing Businesses
White Vans
Independent Service Centres
Develop tailored offers
Develop Promotional Material
Develop Geographical Marketing Program
Prioritise Franchising on NSW website
National Growth Strategy
Identify potential territories
Develop Master Plan
Identify potential independents
Identify potential franchisee profiles
Identify Niche profiles
Develop tailored offer & marketing
Model
Understand franchise financials
Franchisees
DC's
Hose Shops
Mobiles
Franchisor
Identify business 'Pillars of Success'
Review/Understand operating software
Set up pricing structures for all franchise sales channels
Franchise Training
Appoint trainers
Formulate formal training program
Identify & plan requirements
Review existing assets
Processes
Review
Identify & plan requirements
Marketing
Review current strategy & progams
Asses promotional material
Review Website
Review franchisee profiles
Identify & plan requirements
Territory Based
Build Franchise Culture
Engagement
Visibility
Education
Communication
Collaboration
Franchise Centric