Block 3
Leadership
Identifying leadership
Management
Marketing
Quality
Operational risk and resilience
Crisis management
Internal marketing
Relationship marketing
How a company is able to handle a crisis when it happens and distinguish between it been a crisis or an issue.
Good leadership for a company is vital to its success and without this the company is heading nowhere fast. Not everyone can be a successful leader of 'a' company, but that doesn't mean they will not be a success of another.
Taking long term perspective between two parties, but need mindfulness while building healthy relationship not to damage others. Been close to customers helps with offering greater benefits.
Plays a vital role within a company, as the staff build the relationship with the customers. When staff feel wanted they will also help better the company by giving feedback on areas they think the company can improve in.
Hazards
Impact
Likelihood
Managing risk
3 main ways of managing risk.
Reduce the impact
Reduce the likelihood
Recover from the event
An unwanted issues that can harm
What kind of impact will the hazard have on the company. This can impact every area of the company, not just its brand.
How likely is the hazard going to happen and where about will the happen.
Quality systems help with this like the ISO 9000 which provides companies with a standard to work too.
The cost of quality can sometimes be expensive but that expense can be justified.