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MEDIA AUDIENCES (can be influenced through theories such as (AGENDA…

- - - - CULTURAL JAMMING
- - - - FANFICTION
        
        which is a form of
        
        FAN LABOR
    - - SUBCULTURE
- - - - ENCODING
        
        which can lead to
        
        POLYSEMY
        
        Ex). A war movie having more than one meaning related to the violence of war and death of soldiers. One way being horrific, the other seeing war as a justifiable and sometimes necessary thing
    - - GENDERED AND RACED WAYS OF SEEING AND INTERPRETING
        
        through
        
        INTERPRETATIVE COMMUNITIES
        
        Ex). The Dove ad in class could be interpreted in this way. For the 'before' skin, an African American woman was near it. For the 'after' skin, a white woman was near it. Here viewed in a raced way, whites can be seen as "better" skinned than African Americans if interpreted in that way.
        
        such as
        
        SOCIAL LOCATION
    - - ACTIVE AUDIENCES
        
        leading to
- - - - CELEBRITY GAMES
        
        as well as
        
        ACT OF READING
        
        originally studied by
        
        JANICE RADWAY
        
        Ex). Middle class women find solace in romance novels because it takes their focus away from their domestic housewife duties.
    - - DALLAS STUDY