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Cascade Dishwasher Detergent (Techniques (Simple Solution (Instead of…
Cascade Dishwasher Detergent
Cascade Ad
Techniques
Association
Links dish washing to family or friend filled event stating it will clean tougher, and easier so you don't need to stress about it.
Humour
The one guy in the ad, states very clearly with confidence that Cascade will not clean it, but after they take it out of the dishwasher and it is clean, he states he knew it would work all along.
Intensity
States it will clean "better than" Finish Dishwasher Tabs.
Plain Folks
Uses normal, everyday people to show you that Cascade really works.
Rhetorical Questions
Asks if you're having dish issues just like the people in the ad were, as if to ask if you feel the same as them.
Simple Solution
Instead of rinsing, hand washing, and then putting it in the dishwasher, just use Cascade and just put it right in.
Cascade is the simple solution.
Ethos
When you see the people, they seem to have had experience with dishes due to them having input on what to do, and when the say Cascade worked, you want to follow the credible sources advice.
Logos
Based off of the evidence comparing Cascade to Finish, the logical option is to choose Cascade.
Symbols
Dinner with family and friends symbolizes home, family, lifestyle, and love.
Creative Techniques
Uses Vivid Colours.
Shows Logo/Image of product.
Who
Owned by Proctor and Gamble
Founded in 1837 by English American William Procter and Irish American James Gamble.
Companies owned by Proctor and Gamble
Align
Aussie
Bounce
Bounty
Braun
Cascade
Charmin
Cheer
Clearblue
Crest
Downy
Febreeze
Fixodent
Gain
Old Spice
Pampers
Pepto-Bismol
Swiffer
Tampax
Tide
Venus
Vicks
Values, Lifestyles, and Points of View
Lifestyles
Social and Catering
Points of View
None in Particular
Values
Family and Friends
Why is this Message being sent?
Buy this product because we clean better than finish, which is a very good brand.
Trust your dishwasher
We make dishwashing easy
Finish Dishwasher Detergent
Techniques
Intensity
States it is better that Cascade
Uses comparatives to hype the product
pathos
uses the slogan "first time, everytime"
If you clean with finish you will have very clean dishes
tries to persuade us to buy the product by using emotions
Explicit claims
It is proved than cleans better than other dishwasher
Testimonial
In this ad you can see different people trying to clean the rest of the food that the dishwasher couldn't clean
Creative Techniques
They used music at the beginning to capt people attention
they use the logo of finish
colours, makes the add more professional
the commercial only shows the important things
Logos
Based on the evidence off Finish is better dishwasher detergent than Cascade
values
good for the environment
has lots of bio products
not really expensive, so everyone can affort it
what to be viewed as a #1 brand and succesfull
Family
Accomplishment, it makes your plates perfectly clean at the end
Loyalty
social and catering
Who
Is world's #1 recommended dishwasher brand worldwide and had been at the forefront of automatic dishwasher for over 60 years
Established by U.S company Economics Laboratory in 1953
Finish is now sold in over 40 countries across the globe
Major markets include USA, Canada, UK, Italy and Germany, with a growing presence in developing Automatic dishwashing countries as well as the Middle East, South Africa and Japan.
First biological powder in 1969
Perspectives
I will buy this products because I like taking out the dishes from the dishwasher and now that they are clean
Probably big families use finish because is easier to wash the dishes in the dishwasher than wash it by hand.
why this message had been send
Because is necessary for the people to now that they make dishwashing easy theres a dishwasher detergent that will clean your dishes perfectly and better than other brands
Finish Ad