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Outcome: Grow the recognition and credibility of FutureLearn for Business…
Outcome: Grow the recognition and credibility of FutureLearn for Business in the employers market
Opportunity: Increase enquiries from employers on the site
Promote FutureLearn for Business page across the site
Use email marketing to drive enquiries
Leverage content and SEO to drive more organic traffic to the FLB page
Encourage employees to recommend FutureLearn to their employer
Promote micro-credentials as an accredited learning pathway for employees
Opportunity: Convert more business enquiries into paying customers
Productise elements of the platform to sell to employers
Have an easy to understand pricing model for our courses and platform for employers
Create lower cost bundles or packages to sell to employers
Opportunity: Serve employers market in a scalable way
Improve existing application to fullfil more complex deals
Evolve Learning Manager into a self service tool for employers to deliver learning
Improve Learning Manager billing processes internally to reduce admin overhead
Allow employers to purchase course upgrades in bulk on the site
Make it easier for Employers to track learners doing third party assessments
Replace/improve voucher model with a scalable model that fits employer's needs
Opportunity: Develop pathways and portfolio that promote continuous career development
Offer more bitesized courses for quick learning
Offer skills specific bundles to employers and/or employees
Allow employers to curate collections of courses to deliver to the employees
Offer industry micro-credentials as an accredited learning pathway for employees
Allow employees to start courses at any time
Partner with industry players to deliver courses critical to employers
Opportunity: Increase awareness of FutureLearn for Business through marketing
Use PR and Comms resources to promote FutureLearn for Business offline
Use email marketing to increase awareness of FutureLearn for Business
Promote FutureLearn for Business through content across the site
Promote case studies of clients we have worked with in the past across the site