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Building long-term success (Internal marketing (Types of employees (Women)…
Leadership V management :
As Position
John Lewis partnership
As Purpose
Management (still) not leadership
As Result
As Process
As Person
Followership
Identifying leadership
Ensemble performance
Strategic leadership
Crisis management
Externally generated
Internally generated
What is a crisis?
Managing risk
Likelihood
Impact
Hazards
Managing crises and issues
Risk and resilience
Internal marketing
Benefits of internal marketing
Role and impact of staff
Internal marketing communication
Critical service interactions
Unfair customers
Types of employees
Women in the media
Women in schools
Measuring success
Other measures of marketing success
Using multiple measures
Key marketing measures
Time frames in evaluating marketing success
Relationship marketing
Customer loyalty
Customer value and satisfaction
Analysing the political context
Managing the political context
How do trade unions fit in with employee voice?
Why voice matters
How workers can be heard
Britains productivity puzzle
Sustainability
Horizons shifting
Empowering workers
Employee involvement
Talent show
Shareholder power?
Understanding the political context
Roots of new corporate activism
Quality management
Cost of quality
Quality and business sustainability
Quality assurance and quality control
Quality systems
