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Block 3: Building long-term success (Sustainable Innovation (Time frames…
Block 3: Building long-term success
Sustainable Innovation
Creative destruction
New process creation
Medium-term innovation
Change the way people live
Time frames of innovation
Short-term innovation
Extension of an existing product
Long-term innovation
Totally new type of product
Value
Internal value
Staff empowerment
Staff involvement
Productive and motivated staff
Sustainable culture of innovation
Promotes innovative new ideas
Formal appraisals
Increase variation of staff skill-sets
Stakeholder desire
Human Resource Management
Long-term value creation
Shared value
Business and local communities are intertwined
People need Job's
Businesses can increase a communities skill-set
Businesses need communities to create a demand for their product
Social value creation = Economic value creation
Re-conceiving products and markets
Does the product positively impact the customer?
Building supportive industry clusters at the companies location
Employment relations
Regulation perspective
What motivates people to work?
Internal marketing
Clear brand identity for staff
Job appreciation
Clear organisational roles for staff
