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Globalisation and the Digital Social World (GLOBALISATION (uncontacted…
Globalisation and the Digital Social World
GLOBALISATION
advances in technology = people who were previously uncontacted became part of a wider global society
problems = national boundaries become less significant, there are parts of the world where people are still excluded from the process, therefore suffering great inequality
uncontacted tribes
- Brazil, Awa Tribe
at risk of extinction from disease and land loss
this part of the world is rich in resources and the land is highly sought after by business
globalisation = increasing demand for land, often due to the spread of
transnational corporations
the high demand for timber products has led to legal and illegal logging, causing destruction of habitats
these tribes are fighting for their right to live in these areas as western developers want their land and the resources
many uncontacted tribes may be forced to fight for their rights through new forms of communication to ensure that they can maintain their culture and lifestyle
campaigns led by internet based organisations such as Survival International; offer public, legal and protective support to these tribes
speed of change is accelerating faster than any previous speed
rapid advances of technology = rate of globalisation has accelerated
Wiseman (1998) = warns us that the term 'globalisation' can be misused and misunderstood, so needs careful consideration when defining in sociology
problems with defining globalisation
complex process - involves social, economic an political factors
positive and negative impacts
doesn't occur at the same rate everywhere at same time
connectiveness of technological advances
not in cultural homogenisation
DIGITAL REVOLUTION
refers to the massive and rapid advances in technology which have transformed peoples lives over the past few decades
new media
extension and development of existing forms of media on various new platforms
new forms of platform such as mobile phones, are used in various new ways and allow different 'apps'
help to manage peoples lives, relationships, shopping, diet, health
global village
as time and distance shrink, the world is becoming a smaller place
increases ability to create and maintain social relationships both with people already known and people living far away
share interests = connect through online communities
virtual communities
social network of individuals who create an online community which may or may not reflect their offline lives
crosses geographical, political, social lines
allow people to share interests and create and transform their identities
CYBERCITY - CARTER (2005)
explores the way that DFC are used in creating and maintaining relationships in an increasingly globalised context
Carter spent 3 and a half years on her fieldwork
carried out participant observation and questionnaires
suggests that people in Cybercity are investing as much effort in maintaining relationships in Cybercity than in other social spaces
people who meet a person online do in fact often continue these online friendships in their offline lives, by meeting them in person - cyberspace becoming embedded in peoples everyday lives
SECOND LIFE - BOELLSTORFF (2008)
2 years of fieldwork - observing its residents the same way as studying cultures and social groups
participant observation and interviews - explores range of issues including, gender, race, age, sex, money, identity and conflict
in 2007, police started to patrol second life; after a user reported being raped in the game
shows that this behaviour is acceptable online, those who wish to be deviant can do so online without any consequences due to the limited regulations put in place
NETWORK SOCIETY - CASTELLS
drawn upon marxist ideas - moving form industrial age to information age
although society remains capitalist, the focus has shifted from a focus on energy to a focus on information
increasing effectiveness of network and hierarchal structures
power rests in networks
low paid workers = less able to invest in the development of their skills = poor education = little chance of social mobility
MEDIA
media convergence = the way that a whole range of different kinds of information can be combined and delivered in one format
refers to the ways in which social media platforms are able to communicate with each other to share contacts
led to convergence of various cultural ideas as well as economic markets becoming increasingly global rather than just national
DC developing rapidly in west = western capitalist ideas have become dominant -gain support
the various combinations of different ideas has also led to a creation of new ideas and products which themselves have become more successful as a result of media convergence
new digital media = highly interactive = people can shape new forms of convergent media in individualistic ways
BIG DATA
internet and the increase in volume of data being recorded and collected = huge amounts of information about almost every area of social life
refers to extremely large data sets that may be analysed digitally and non digitally to reveal patterns, trends and links, especially relating to human behaviour and interactions
volume
inofrmation stored possibly for infinite amount of time
unstructured data streaming from social media also forms another source of data and increasing amounts of information being collected
velocity
data is streaming at unprecedented speed and must be dealt with promptly
variety
types of format - structured, numerical data, unstructured text documents, email, video, audio etc
variability
when an event or post is trending on social media, it suddenly becomes widely popular and briefly high profile
complexity
data comes from multiple sources
SOCIAL MEDIA IN RELATION TO GLOBALISATION
15 million users of twitter in uk in 2014
2014 - 31 million users of facebook in the uk
2013 - LinkedIn passed the 20 mil user mark globally