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Building long-term success (Internal marketing (Types employees, Unfair…
Building long-term success
Quality
Quality & business sustainability
Six Sigma
Systems
ISO 9000
Cost
Prevention
Appraisal
Internal
External
Assurance
Control
Histogram
Control chart
Scatter diagram
Pareto chart
Checklist
Cause and effect diagram
Stratification
Management
Whole organisation
Internal processes as customer-supplier
Looking for improvements
Personal responsibility
From customer perspective
Improvement activities & market requirements
UNDESA - GGND
Energy transformation
Climate
Energy
Development
Strategy
Road Map
Politics
Public Institutions
Values & Interests
Power
Political Context
Political Games
Crozier & Friedberg
1980
Societal
Organisational
Managing
Political Skills & Astuteness
Analysing key players
Stakeholder analysis
Disaggregating
Identifying influence
Developing strategies to interact
Operational risk & resilience
Hazards
Supply chain
Human capital
Technology
Customers
Organisational
Impact
Likelihood
Managing
Recover
Reduce
likelihood
Reduce
impact
EVENT
RISK
Relationship marketing
Customer loyalty
Customer value & satisfaction
Commitment, trust, customer orientation & communication
Service-dominant logic
Types
Business-to-business
Dynamic relationship marketing strategies
Future office
Collaboration & connection
Super-desk
Healthier offices
Employee voice
Direct
Indirect
Workers unions
Coporate activism
Changing environment
Social media
Web
Company’s social value proposition
Conservative
Liberal
Gap between
CEO & workers
Pay inequality
Decline trade unions power
Empowering Workers
Shareholder power
Leadership
Leadership Vs Management
Identifying
Performance
Strategic
Measuring success
Marketing
Brand equity
Customer equity
Materiality matrix
Time frames
Short-term focus
Crisis
External
Scandals
Internal
Employee brand saboteurs
Life cycle
Preconditions
Trigger
Crisis
Postcrisis
Low probability but should be
Management
Assess incident
Acknowledge problem
Formulate response
Implement response
Recommendations
Internal marketing
Types employees
Unfair customers
Critical service interaction
Communication
Coherent brand identity
Focus organisational roles & activities
Supports relationship customers
Feed back information
Shared value
Innovation
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