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Schivinski & Dabrowski (2016) [Entities] (BRAND (291) (Brand image (5)…
Schivinski & Dabrowski (2016) [Entities]
MARKETING (76)
Marketing communication (8)
Online marketing (1)
Online brand engagement (1)
Marketing strategy (1)
Advertising (38)
Advertising expedinture (2)
Social media advertising (7)
Traditional advertising (2)
RESEARCH (80)
Empirical research (3)
Empirical study (8)
Questionnaire (9)
Sceening questions (4)
Invariance test (23)
Customer evaluations of brands (1)
BRAND (291)
Brand equity (91)
Brand image (5)
Consumer perceptions (8)
Possitive effect (5)
Perception of brand (5)
The visibility of brands (1)
Brand attitude (69)
Brand loyalty (2)
Consumer preference (1)
Consumer response (2)
Brand management (9)
Brand awareness (11)
Individual's awareness of brands (1)
Process of brand (1)
SOCIAL MEDIA (122)
Social media communication (72)
Firm-created and user-generated social media communication (8)
social media advertising (7)
Expansion of social media (1)
Social media sites (12)
Social networking sites (6)