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the production life cycle (Introduction (Promotion = high level of…
the production life cycle
Introduction
Promotion = high level of informative advertising
place= restricted outlets
Price= may be high compare to competitors
product= basic model
Growth
place=growing number of outline
product= wants to improve product
promotion=focus in brand
price= rising price%
Maturity
Promotion= need to show positive different with competitors
place= highest geographical range of outlets possible
price= keep price at competitive level
product= new models, colors etc
Decline
place= eliminate unprofitable outlets
Promotion= very limited
product= prepare to replace the product with other
price= low level