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9.rebranding process in urban places (culture (coventry city of culture…
9.rebranding process in urban places
culture
coventry city of culture 2021
warwick arts centre
godiva festival
Belgrade theatre
It will hope to
learn from Hull, whose status as UK City of Culture has boosted the local economy by an estimated £60m.
Nottinghill Carnival, West London
arrival of the Caribbean community has had a positive multicultural change to the image of London.
they still face overcrowded housing conditions, language barriers and skewed education systems
Liverpool
Capital of Culture in 2008 generated over £800 million for the city
and surrounding areas and estimated 15 million visitors came to view one of the 7000 events that took place.
Liverpool One
is one of the cities largest
flagship regeneration projects
than began in 1990. 1 billion raised by the private sector.
In the first 12 months Liverpool One
had a footfall of 22 million shoppers and monthly visitors of over 2 million
.
Birmingham
flagship developments include
the mailbox
The Bullring cost £500 million and has created 8,000 new jobs.
£2.5 million spent of redeveloping the Jewellery Quarter
provides 13 living and working units for jewellery manufacturers and designers.
aims to act as a honey pot for businesses.
sports
London 2012 Olympic Games
7,000 temporary jobs and 5,000 construction jobs created,
however only 20% from the local area.
a major question is
was it as balanced investment?
£7 billion was contributed to construction and infrastructure in and around the city, but £9 billion was needed to host the games.
£50 million from government agencies
to improve environmental infrastructure
Located in
Lea Valley, north of London Docklands.
Created on Brownfield sites.
housing was another disappointment in the area. Government
scheduled to build housing development with 30% affordable housing, but they have changed their policy and refused to cap rents to prices continue to rise.**
local authority
Birmingham
Innovation Birmingham, located in Aston University Science Park
aims to accelerate investment and digital growth.
Supports startup businesses with 9 months free access, full broadband support and facilities.
Aims to become a 'Science City',
becoming a world leader in alternative energy, advanced materials, nanotechnologies and medical technologies.
Newcastle NE1 bid
NE1 launched
'Alive After Five'
(shops would stay open after 5) which
brought an extra 1.5 million people to the shops
.
£25 million investment into Newcastle Station
generated an extra £100 million for the NE1 region per year.
Included a space where young people could work, creating 300 more jobs
external agencies
Barcelona
In the last twenty years,
two major events, the 1992 Olympic Games and the Universal Forum of Cultures 2004 have enabled the city to undergo a transformation
more radical than perhaps any other city in western Europe.
Zona Franca
is the largest and most active industrial estate in Spain and one of the most dynamic in Europe.
Includes a tariff free manufacturing zone.
combines major international trends
(eg. high-rise housing, gated communities and Japanese investment)
with distinctive and local characteristics
(eg. Gaudi's architecture and the Catalan dimension)
.
Heritage Lottery Fund
the fund opened in 1994 and funds 6 areas. Includes cultural, industrial and natural heritages.
K.E.S were given funds to turn Big School into a tourist attraction.
Industrial heritage
Titanic Quarter, Belfast
500 apartments, 30,000 sq.ft. of retail opportunity.
university has 17,000 students and Belfast met. collage has had a £44,000 investment
185 acres of land had become derelict
Includes a science park, university campus, titanic studies were Game of Thrones is produced, nightlife, restaurants, cinema, bowling, etc.
Tourist attraction cost £97 million and attracted 800,000 visitors
set out to appricate the past, but regenerate the land to give new opportunities and a new vision.
Canary Wharf
Cluster of skyscrapers in East London is
home to some of the world's biggest banks such as Citigroup and HSBC.
breathed life into London's old ports.
flagship development
(private funding)
Brinley place, birmingham
Kings cross station
in 2012
Google
announced they would move onto the site.
increased use of international rail and road links for such a large company
56% office space
40% principal open space
privately funded development that has virtually no impact from public authorities.
Liverpool
Liverpool One
is one of the cities largest
flagship regeneration projects
than began in 1990. 1 billion raised by the private sector.
In the first 12 months Liverpool One
had a footfall of 22 million shoppers and monthly visitors of over 2 million
.