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QWD DIG PROCESS (B.BUSINESS PLAN (Operational Budget, Margin Strategy…
QWD DIG PROCESS
B.BUSINESS PLAN
Operational Budget
Margin Strategy ReInvestment VS Profit
Staff ? Intern
6 / 12 / 18 Mth Plan i/o of 3 Year Plan
Suppliers
Costing
2.PRODUCT OFFERING
T-Shirts
Sweaters
Pants
Jackets
Shoes
Accessories
Graphic VS Product
Manafacture?
SWOT Anaylysis?
Home Goods?
Bespoked
A.BRAND
25 Years Experience leading the industry for Large Brands creates Opportunity
Curated - Fine eye for art and design
NOT fast Fashion _ Stand Out
Sustainable
Colloborate with Artists and Designers
Creative Hub 2. Fashion Brand 3. Customisation
What is your USP?
Kick off Deck
3.DISTRUBUTION MODEL
B2C
B2B
Customisation
E-Commerce
How do we distribute
Pricing Model?
Geographic Location
C. MARKETING
Seeding
Photoshoots
Social Media
CoLabs
Scale Up Plan
TARGET CONSUMER
18-30
Genderless
Expressive
Unique Identity