E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS (UNIQUE FEATURES OF E-COMMERCE,…
E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS
UNIQUE FEATURES OF E-COMMERCE
Ubiquity: extended beyond traditional boundaries and removed from atemporal and geographic location
Global reach: reaches across national boundaries, around the earth.
Universal standards: there is one set of technology standards, namely Internetstandards
Richness: complexity and content of a message (text, audio, video)
Interactivity: allow for two-way communication between merchant and consumer
vInformation density: reduces information costs and raises quality.
Personalization/customization: allows personalized messages to be delivered toindividuals as well as groups.
Social technology: empower users to create and distribute content on a largescale, and permit users to program their own content consumption
COMMERCE REVENUE MODEL
Advertising revenue model
Sales revenue model
Subscription revenue model
Freemium revenue model
Transaction fee revenue model
Affiliate revenue model
TYPES OF E-COMMERCE
Business-to-consumer: involves retailing products and services to individualshoppers
Business-to-business: involves sales of goods and services among businesses.
Consumer-to-consumer: involves consumers selling directly to consumers.
M-commerce: the use of handheld wireless devices for purchasing goods andservices from any location
E-COMMERCE TRANSFORMING MARKETING
Behavioural Targetting - Refers to tracking the clickstreams (history of clicking behavior) ofindividuals on thousands of Web sites for the purpose of understanding theirinterests and intentions, and exposing them to advertisements that are uniquelysuited to their behavior
Social E-commerce and Social Network Marketting -Social e-commerce is based on the mapping of all significant socialrelationships.
E-COMMERECE AFFECTED BUSINESS-TO-BUSSINESS TRANSACTIONS
Electronic data interchange (EDI) - Electronic data interchange enables the computer-tocomputer exchangebetween two organizations of standard transactions such as invoices, bills oflading, shipment schedules, or purchase orders
NEW WAYS OF B2B BUYING AND SELLING