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FAIR TRADE The Fairtrade mark (3) Their aim is to connect consummers and…
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Business activity
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Needs: thet something necessary for our life, want are something we wish
Limited companies
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This type of company is formated by shareholders, who buy the shares
There is Limited Liability: of company members is limited to the amount of many they have invested in it
Marketing
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Is a strategy used by companies to discover the needs and the wants of the costomers and so they develop a way to satisfy them
In the past the markets was product oriented, they don't care about the market
In the past the companies were product oriented, this means the companies focused only on the goods
Company structure
Companies differ in types of departments, including:
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Production: responsible for all aspects of producing goods, from raw materials to the finished product
Human Resources: responsible for all aspects of the relationship between the company and its workers
Marketing, responsible for market research and marketing the company's products
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The chin of command is a hierarchical structure, begins with the board of directors in which the CEO or MD who make decisions to the company
Below them are the directors, followed by section managers and finally the office and factory workers.
Companies divide their operations into departments, Each department is responsible for a different area of work. Organizational charts illustrate the structure of departments within a company. They show who has responsibility at each level.
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Partnerships
Types
Limited partnership: In the type only one has unlimited patnerships so he is the only that risks his money
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They share their work, money, skills.
They have an agreement, they decide the money to be invested, the responsability, and the legal situation
Sole trade
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It's a business owened by only one person, it's the most commed and it's also easy to set up.
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Commerce
Trade
Home trade: Relates to the sale and distribution of products from the producer to the consumers in the same country, are divided into:
Wholesalers: buy goods in bulk, and sell them in samaller quantities at retailers
Retailers: Buy products from wholesalers or manufacturers are sell them in small quantities at retail price to consumers
Services to trade
Such as warehousing, trasport, banking, insurance, tecnological support, communication at marketing. These servces make the exchange of goods possible.
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Business growth
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Can be distinguish in:
internal growth: when the company invests capital in bunying equipment, hires workers
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A business startup
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A startup is an enterprise "formed to search for a repeatable and scalable business model",
Startuppers are young, enthusiastic people, with clear objectives, who are looking for funding
Depending on the success of its business model, it may then receive additional fundings from investors, venture capitalists or public offerings.
Digital marketing
Is different from the traditional one, because it promotes
Service and products through the digital devices from smartphone, to computer to the smart TV.
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S.T.P
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Positioning: It's the way which we persive the product. A costomer percive the product according to two different caracteristic:
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Targeting: Companies after segmentation, decide which group fullfill
It's important for example if a company choice to satisfly young people, they don't earn much
Businness structures
Sole traders
The simplest type of business, operates the business alone or with the help of family members and is responsible for everything that the company does. Is responsible for all the company's debts.
The same model is usually used by people who run shops, for example hairdressers, butchers and greengrocer.
Partnerships
Are formed by a minimum of two and a maximum of 20 people. Each partner makes a capital investment in the company and the profits and losses are shared.
Unlimited or ordinary partnership: All of the partnes take an active role in the running of the bussiness. They are also all liable for company debts
Limited partnerships: Some of the partners only invest capital in the company. They are known as limited partners. In each limited partnership, however, at least one partner must have unlimited liability. The unlimited partner is responsible for the company's debts
coperatives
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Franchising
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Between franchisee and franchisor there is a agreement so for that reason, franchisse have to pay a fee (a nrealty fee)
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Are Voluntary organisations, operate as limited companies, members contribute the capital and share the profits. The societies are run in a democratic way, people are employed as specialist workers, such as managers and accountants.
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The position
regurds the pereption the consumers have about a product and there are two main characteristic: price and quality
When there is a clear strategy the companies can decide about the product, the price, the place, the promotion
Differences
Classical marketing
Uniform, structured, clear
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Service
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Are non tangible, they are facilities that help a bussines activity
Marketing mix
whict includes:
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Product: it's so important, because it influence the consumer because when we buy a product we also buy the advantages it offers to consumers
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The marketing is connected to a service we have to consider not only the 4 p's but also 3 other factors: thereone
people: The second factor involves the place where the service is exhibited, and people are important to decide about the quality of the service
process: The process is the last poit it refers to the organisation, the execution, of the service. and if people work in the service are able to handle the query
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