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e commerce digital markets digital goods (The mobile digital platform and…
e commerce digital markets digital goods
The mobile digital platform and mobile
Mobile ticketing
Mobile vouchers,coupons and loyalty cards
Content purchase and delivery
Location based service
Mobile brokerage
Mobile banking
Mobile purchase
Information service
News
Stock quotes
sports scores
Fianancial records
traffic reporting
emergency alerts
The principal e commerce revenue models
Advertising
Sales
Subscription
Transaction fee
Affiliate
B2B e-commerce
Electronic data interchange (EDI)
Shipping data
Payment data
Production/inventory requiremnt
Private industrial networks
Net marketplaces (e-hubs)
Key concepts in E-commerce
Digital market reduce
Information asymmetry
Search costs
Transaction costs
Digital market enable
Price discrimination
Dynamic pricing
Disintermediatio
Digital goods
Goods can be delivered over a network
Costs of delivery over the internet very low
Marketing costs remain the same
Pricing highly variable
Type of E-commerce
Business to Business (B2B)
Business to consumer(B2C)
Consumer to consumer(C2C)
Consumer to business( C2B)
Business to administration (B2A)
Consumer to administration( C2A)
Ecommerce marketing
Internet business models
Social Network
Online marketpalce
content provider
portal
virtual storefront
information broker
Social networking and the wisdom crowds
Interacting with potential customers via facebook and Myspace profiles
Social networks comments
user generated content sites