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ACHIEVING OPERATIONAL EXCELLENCE AND CUSTOMER INTIMACY: ENTERPRISE…
ACHIEVING OPERATIONAL EXCELLENCE AND CUSTOMER INTIMACY: ENTERPRISE APPLICATIONS
ENTERPRISE SYSTEM HELP BUSINESS ACHIEVE OPERATIONAL EXCELLENCE
Enterprise systems feature a set of integrated software modules and a central database that enables data to be shared by many different business processes and functional areas throughout the enterprise
Enterprise software is built around thousands of predefined business processes the reflect best practices
Enterprise systems provide much valuable information for improving management decision-making
Enterprise software includes analytical tools for using data captured by the system to evaluate overall organizational performance
SUPPLY CHAIN MANAGEMENT SYSTEMS
The supply chain - A supply chain is a network of organizations and business processes for procuring raw materials, transforming them into intermediate and finished products, and distributing the finished products to customers
Information systems and supply chain management - Supply chain management systems automate the flow of information among members of the supply chain so they can use it to make better decisions about when and how much to purchase, produce or ship.
Just-in-time strategy
Bullwhip effect
Supply chain management software - it enable the firm to model its existing supply chain, generate demand forecasts for products and develop optimal sourcing and manufacturing plans
Global supply chains and the internet - Internet technology facilitates the management of global supply chains by providing the connectivity for organizations in different countries to share supply chain information.
Push-based model
Pull-based model
Business value of supply chain management system - Reducing costs
Increase sales
CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE
Partner Relationship Management and Employee Relationship Management
Sales Force Automation
Customer service
Marketing
BENEFITS OF EFFECTIVE CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS
Increase customer satisfaction
Reduced directs-marketing costs
More effective marketing
Lower costs for customer aquisition and retention