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Experimentation (5-8 experiments (Fix your leaking funnel! Using screen…
Experimentation
5-8 experiments
If we got rid of all the email addresses on our list who arent interacting with us, Would it effect results?
What happens when you improve your web page titles and meta descriptions and write them from a customers perspective?
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Gosh- generic experiments are hard! I dont know the audience but I guess there are a few things I try out that have alwyas been a good way to start
PPC Ads- Review the important keyword landscapes and list all the key USP's and calls to action advertisiers are using. Create your own radicvally different approach create your own variation on that them and pit it against something radicalally different to learn whats best
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Try What Users Do to get an insight into how customers go about performing every day interactions online that matter to your company. You will usually find a littany of horrors that need addressing
Fix your leaking funnel! Using screen recording software, go through all of the key conversion points of your website
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One piece of advice
Learn how to listen to your audience. Realise that opening their eyes to a better world and better opportunities is your job and its not easy. You have to study them and work with them and listen to them. But a good marketer Listens with their eyes and their ears first and then eventually their heart and their Gut!. What customers say and what they do are often contradictory. What they do is always the truth but its always way more complex than we think.
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