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Participatory Culture and Online Audiences (Participatory Culture nach…
Participatory Culture and Online Audiences
Participatory Culture
involvement of users, audiences, consumers and fans in creation of culture and content
Wikipedia, Flicker, Youtube, Twitter
Co-Creating Brand Meaning to changing the world
collective action
if it doesn't spread it's dead
media involves audiences --> shapes media flow, culture becomes far more participatory
Harry Potter: power of story
Participatory Culture nach Jenkins
low barriers artistic expression / civic engagement
strong support creating and sharing
informal mentorship
most experienced is passed along to novices
members believe that contributions matter
degree of social connection
the importance of digital media literacy (Kompetenz)
earlier: digital divide
recent: participation gap (level of engagement)
algorithmic culture
filter bubbles
online personalization
isolation from diversity of viewpoints and content
echo chamber
only opinions of one type
similiar to their own
commericialization of the web
content = internet economy oder new business models
interactivity
new forms of participation
expand capacity for users to publicize themselves
share ideas with network similar interests via hashtags und discussion boards
Questions
Power Location = Networks, that control the flow of information
Power strutured = around participation and interactivity
interactivity legitimate itself with giving voice to ordinary people
benifits from the system = organizations and people who can collect, access, organize an manipulate Information
succesful online communities
sociability
social interaction
planning and developing social policies
understandable / acceptable to support the communities purpose
usability
human interaction
designing software / platform
perform tasks intuitively and easily
online commuties
enable meaningful icommunication among people separated by distance, time and culture
people:
social interaction
satisfy own needs
special roles, leading or moderating
purpose:
interest, need, information exchange or service fpr the community
policies
guide people's interactions
form of tacit assumptions, rituals, protocols, rules and laws
computer systems
support and mediate social interaction
facilitate a sense of togetherness
Types of communities and main audience
of transaction = facilitate the exchange
of interest= bring together participants
communities of fantasy: new envoironments, identities, imagined worlds
of relatonship: intense personal experiences, create networks of support
healtsh information seeking consumers
convenience
anonymity
diversity of information sources
better understanding of seizures
learning more about symptoms and treatments