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Self-representation and Cyber Identity (SM help (reach people anytime,…
Self-representation and Cyber Identity
Identity
the person who the self represents.
created from social and individual norms of behavior.
actual self
core self
a person's basic self-concept
the self a person really is at a given time in a given situation (as opposed to of what he/she would like to become).
ideal self = a person strives to be
ought self:
person believes they need to be based on other peoples’ norms, standards and expectations.
Uses and Gratifications Theory
a medium will be used more if the motives to use the medium leads to more satisfaction
human needs --> behavioral goals
Internet use --> gratification of achieving these goals
self-presentation
monitoring and presentation
carefully crafted view
create a certain image
adapt type of self presentation depending on goals of presentation and type of platform
possibility complete different version to protect yourself --> manipulative self-representation
impression management
manage others perceptions and interpretations
see in a positive light
cyberself (digital self)
presentation online
acquisitive self-presentation
gain approval
positive presentation of self
protective self-presentation
avoid disapproval
neutral and modest presentation of self
social norms and situational factors
norms / standards not new but environment
Actions taken online: sharing, tagging, stalking...
privacy concerns
SM encourage
participation
conversaiton
community building
SM Challenges
privacy concerns
▪ ownership of the content
▪ online harassment
▪ digital inequality
▪ discrimination
▪ algorithmic selection
▪ isolation
▪ advertising
SM help
reach people anytime
spread key messages
influence decision making
promote behavior change
building awareness
learn about new opportunities