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MARKETING PROCESS (IDENTIFY POTENTIAL CUSTOMERS (Benefits sought…

- - - - Stopover tourists
      - Medical tourists
      - Business tourists
      - Mature tourists
      - Leisure tourists
      - Special interest tourists
- - - - Personal survey
      - Telephone survey
      - Postal survey
      - Observation
      - Online survey
    - - Tally table
      - Frequency table
      - Pie chart
      - Bar graph