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Market structure (Monopoly (legislation to limit monopoly power…
Market structure
Monopoly
characteristics of monopoly:
- a single firm, or a dominant firm in the market
- high barriers to entry
- he firm produces a good that has no close substitutes
high barriers include:
- economies of scale
- natural monopoly: new firms are strongly discourage from entering due to very low average costs of the natural monopolist
- branding: consumer loyalty
- legal barriers: include patents, copyrights, tariffs and quotas
- aggressive tactics
- control of necessary resources
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- monopolist profit maximization: when MC=MR
- monopolist revenue maximization: when MR=0
the revenue-maximizer has a lower P and a higher Q than the profit maximizer
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Efficiency in monopoly
consumer&producer surplus: perfect competition, monopoly
resource misallocation results, due to lower production than the social optimum level, leading to welfare loss and allocative inefficiency
consumer surplus decreases which is taken by producer surplus; the monopolist gains at the expense of consumers
productive&allocative efficiency: perfect competition, monopoly
the profit-maximizing monopolist cannot achieve productive and allocative efficiency
the monopolist faces an additional type of inefficiency arising from its lack of competitors
positive characteristics of monopoly
- research and development: due to the abnormal profits in the long run, the monopolist has funds to carry out R&D leading to new products and technologies, benefiting consumers and the society
- economies of scale: lower average costs in the long run, leading to lower prices for consumers
- possible lower prices due to technological innovations
- natural monopoly
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Oligopoly
characteristics of oligopoly:
- there is a small number of large firms
- high barriers to entry
- firms sell either homogeneous product or differentiated product
- there is interdependence among the firms, due to their small number; the cations of each one affect all of the others
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concentration ratio: the higher the concentration ratio, the lower the competition in the market and the higher degree of monopoly power
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the importance of non-price competition in oligopoly:
- fear of price wars leads oligopolistic firms to compete with each other on the basis of non-price factors
- important non-price factors are new products and product differentiation, advertising and branding
- oligopolistic firms earn abnormal profits, offering them the resources for research and development, advertising and branding
- product differentiation, advertising and branding lead to greater monopoly power and ability to influence price, and greater abnormal profits
Perfect competition
characteristics of perfect competition
- a large number of small firms, each of which acts independently and is unable to influence the price of its product
- firms sell a homogeneous product
- there is perfect resource mobility
- there is freedom of entry and exit
- there is perfect information
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short-run shut-down price: P=minimum AVC
long-run shut-down price: P=minimum ATC
break-even price: P=minimum ATC
in long-run equilibrium all firms earn normal profit (zero economic profit), where P=minimum ATC
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Monopolistic competition
characteristics of monopolistic competition:
- a large number of firms
- freedom of entry and exit
- product differentiation, form the basis of non-price competition
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criticisms of the model:
- the diagrams above suggest that profit maximization involves only P and Q decisions by the firm, whereas in fact an important part of firm activity involves decisions on product differentiation
- in reality, there may be more barriers to entry than the model assumes
- product differentiation and the presence of what are in effect many monopolies does not allow analysis at the industry level, as it is not possible to add up demand curves
- product differentiation presupposes research and development, but the lack of abnormal profits in the long run suggests that this is not possible. Yet firms in monopolistic competition do carry out some R&D.
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Price discrimination
conditions that must be satisfied for price discrimination to take place:
- the firm must have some monopoly power to influence price
- the firm must be able to separate consumer groups so that there is no possibility of resale
- different consumer groups must have different price elasticities of demand for the product
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