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PROMOTIONAL (INTEGRATED MARKETING COMMUNICATIONS (OBJECTIVES OF PROMOTION,…
PROMOTIONAL
INTEGRATED MARKETING COMMUNICATIONS
ELEMENTS OF THE PROMOTIONAL MIX
SPONSORSHIPS
DIRECT MARKETING
OBJECTIVES OF PROMOTION
INCREASE DEMAND
PROVIDE INFORMATION
DIFFERENTIATE THE PROUCT
ACCENTUATE THE PRODUCT'S VALUE
STABILIZE SALES
BUDGETING FOR PROMOTIONAL STRATEGY
THE COMMUNICATION PROCESS
THE VALUE OF MARKETING COMMUNICATIONS
INTEGRATED MARKETING COMMUNICATIONS
ROLE OF DATABASE IN EFFECTIVE IMC PROGRAMS
IMPORTANCE OF TEAMWORK
ADVERTISING AND PUBLIC RELATIONS
CREATING ADVERTISMENT
MEDIA SELECTION
RADIO
TELEVISION
NEWSPAPER
MAGAZINES
ADVERTISING STRATEGIES
MEDIA SCHEDULING
ADVERTISING
PUBLIC RELATIONS
PERSONEL SELLING AND SALES PROMOTION
THE EVOLUTION OF PERSONAL SELLING
THE FOUR SALES CHANNELS
OVER-THE-COUNTER SELLING
FIELD SELLING
TELEMARKETING
INSIDE SELLING
TRENDS IN PERSONAL SELLING
CONSULTATIVE SELLING
TEAM SELLING
RELATIONSHIP SELLING
SALES FORCE AUTOMATION
THE SALES PROCESS
APPROACH
PRESENTATION
DEMONSTRATION
HANDLING OBJECTIONS
PROSPECTING AND QUALIFYING
CLOSING
FOLLOW-UP
SALES TASK
CREATIVE SELLING
MISSIONARY SELLING
ORDER PROCESSING