PLACE- process of moving products from the producer to the intended user…
process of moving products from the producer to the intended user
Indirect - The company may sell to a wholesaler who further distributes to retail outlets lastly to customers
Dual Distribution - combination of direct and indirect selling.
Direct - manufacturer directly provides the product to the consumer
Reverse Channels - allows for the consumer to send a product to the producer.
Making Channel Distribution
Selecting Distribution Strategies
Quick Exchange time
Variety for the Consumers
Assessing Possible Channel Costs
Lost Communication Control
Lost Product Importance
Types of Intermediaries
Agents - act as an extension of the producer by representing them to the user
Wholesalers - sell directly to an end user.
Distributors- nly carry products from a single brand or company.
Retailers- Wholesalers and distributors will sell the products to the retailer at a profit.
Managing Distribution Channels
Benefits of Channel Segmentation
Efficiency in Operations
NUR IFFA IZWANI (AP180466)