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PLACE (location / how to get the product) (intermediaties (logistic,…
PLACE
(location / how to get the product)
infensive distribution
DISTRIBUTION CHANNEL
indirect
producer - wholeseller- retailer -consumer
dual distribution
direct
producer - customer
reverse channel
ACCESSES FOR
business reach area
location of stocks
physical and online channel for service
intermediaties
logistic
inventory
distribution
warehousing
channel
tranportation
exclusive distribution
selective distribution