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PRICE (Pricing and The Law (Price Control Act 1946 (MALAYSIA), Robinson …
PRICE
Pricing and The Law
Price Control Act 1946 (MALAYSIA)
Robinson -Patman Act (U.S)
Unfair-Trade Laws (U.S)
Fair-Trade Laws (U.S)
Pricing Objectives and The Marketing Mix
Profitability Objectives
Volume Objectives
The PIMS Studies
Meeting Competition Objectives
Value Pricing
Prestige Objectives
Price Determination in Economic Theory
Cost and Revenue curves
The Concept of Elasticity in Pricing Strategy
Determinants of Elasticity
Elasticity and Revenue
Practical Problems of Price Theory
Price Determination In Practice
Alternative Pricing Procedures
Breakeven Analysis
Target Returns
Evaluation of Breakeven Analysis
Toward Realistic Pricing
The Modified Breakeven Concept
Yield Management
Definition of Price: Price has a powerful impact on consumer spending behavior.
Pricing Objectives of Not -For-Profit Organizations
Methods for determining Prices
Global Issues in Price Determination