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Commercialisation of sport (Types of media (Social (And also to discuss…
Commercialisation of sport
Definitions
Commercialisation
- Process of turning something into a profit such as sport was beginning of sport being run as a business
Sponsorship
- Funding of individuals, teams or kits to make a profit
Types of media
Social
And also to discuss content
E.g, facebook, twitter, Whatsapp and forums
Websites that allow people to create and share
Interent
Also facts, player details and club results
e.g, England netball
Place for publishing governing body rules
Television
Advertising
E.g, Sky and BT Sport
Live coverage, documentries
Newspapers
Discussion
E.g, Guardian of fourfour2
Scores, updates analysis
Influence of media
Positives
24 hour world wide coverage
Increases national pride
Makes games fairer
Promotes minority sports
Makes sport more entertaining
Promotes good role models
Generates funding
Creates sport stars on and off the field
Increases participation
Negatives
Poor role models are highlighted
Damaging press coverage can ruin someones life
Pay per view limits access
Minority sports have limited coverage
Too much focus on one sport, people would rather watch then participate
Controls or changes sport
Influence of sponsorship
Positives
Allows full time training
Gives financial security
Increased funding
Pays for facilities
Negatives
Pressure to performer for sponsor demands
Only few top teams receive sponsorship
Bad image to sport if linked to fast food
Sponsorship can be easily lost