PRODUCT- The goods and/or services offered by a company to its customers.,…
The goods and/or services offered by a company to its customers.
Develop and Test Ideas
Analyze for Profitability Potential
Conduct market or Beta Tests
Finalize Technical Aspects
Finalize Commercial Aspects
Conduct Post Launch Review
Product Life Cycle
Introduction – Slow growth period following product launch
Growth – Fast growth phase once the product is established
Maturity – A period of slowdown in sales as the product becomes ubiquitous in the market
Decline – A downward sales as the product is no longer fulfilling a need or there are better options.
NUR IFFA IZWANI (AP180466)