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Promotion - 8 (Promo Mix Tools (PR (:warning: :!!: (:+1: Strong Impact of…

- - - - :+1: Strong Impact of Public Awareness if the c
- - - - PRODUCER
        
        RETAILER
        
        CONSUMERS
        
        common use by : B2B company
        
        Funds to
        Advertising
        sales promotions
        Personal selling
        PR
      - :warning: IS :one: Push product to consumers :two: direct marketing activities
        
        Focus on :!!: :one: Personal Selling
        :two: Trade Promotions
    - - PRODUCER
        
        RETAILER
        
        CONSUMERS
        
        common use by : B2C company
        
        Funds to
        Personal selling
        Follow by sales promotion
        advertising
        PR
        
        :arrow_backward:
      - :warning: IS direct Marketing Activities to primary advertising and :!!:: promotions to induce them to buy products
    - - :one: :!!: Companies consider :!!: :one: Type of Product :two:Category :three: Market and :four: Product LC stage
      - B2B
      - B2C
    - - :two: Determine the Communication Objective
        
        Who is audience
        
        When
        
        How
        
        Where
        
        What will be said
        
        Who
      - :three: Design the Message
        
        Content - Structure - Format
        
        Appeals: :one: rational :two: emotional :three: Moral
        
        :one: meaningful :two: believable :three: distinctive
      - :four: Choose the media
      - :one: Identify the Target Audience
        
        Find Target Audience and Contact Points
      - :five: Select the message source
      - :six: Collecting Feedback
- - - - To: Inform, persuade, and remind consumers about the brand
- - - - d