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Advanced G.A (Data collection & process (Apply configuration setting…
Advanced G.A
Data collection & process
Data collection
Tracking code (track user interaction)
Load page
Click video / link
...
Drop cookie in user browser
Cross domain tracking
Send a Hit (URL string)
Parameters
Analytics ID
Randomly User identifier
Differentiate new & returning users
Others
Location
Browser
OS
Service provider
Age / gender
SOurce / medium
Language
Name of page
Screen resolution
Types of hits
Pageviews hit
Load webpage
Event hit
User interact with particular element
Play button, url
Pass 4 parameters
Action
Category
Label
Value
Transaction hit (ecommerce hit)
Ecommerce purchases
ecommerce data
Product category
Items added / removed
Times viewed product
Social hit
Likes, share, twits
Page timing hit
Page timing
Categorize into User & Session
Steps
Cate hits into session / periods
Begins when user navigate to a page & gen pageview hit
End after 30 mins if no other hit recorded
Return after session ends, new session begin
Can change 30 mins session by default
Metrics
Sessions
Pages / session
Avg session duration
Bounce rate
Join data form tracking code with other data source
Measurement protocol
Send data from any connected devices (POS / web connected kiosk)
Must pass data collection hits manually in a URL string
Define how to construct hits using customized tracking ID
Link from Google mar tool
Ads, Adsense, Search Console
Ads click, impression, cost data viewed in GA
Determine New vs Returning
Create random, unique ID
Lost ID if clears, block cookie
Can not inden from differ device
Identify user over multi sessions (same browser & device)
Turn on User ID if track across device
Apply configuration setting
Determine how data processed
Features data filters, goals, data grouping, custom dimensions, custom metrics, imported data
Once data processed
Cant retoactively apply config setting to data
Filter
Transform data show up in a view
Filter chose depend on measurement objectives
Goals
Types
Destination / pageviews
User landing on page
Event goals
Perform action
Duration
Session over amount of time
Pages per session
Calculate goal
Goal completion
Goal value
Goals CR
Channel grouping
Conversion / ecommerce trans credit last camps
Organized data into customized channel
Content grouping
Aggregate metrics based on organization of website
Custom dimensions
Group of metrics data specific to biz
Apply dimension across reports
Use as secondary dimen in standard report / primary dimen in custom report / as a segment
Custom metrics
collected for standard dimen / custom dimen
Can upload data
Hit data
Extended data
Summary data
Data import
Combine offline data to the hit data
Include specific data, give more context and insight
Store data and gen report
Applied setting
Transform data into dimens, cal metrics & store dimen in database table
All report are single dimen & coresponding metrics
Row for dimen & collumn for metrics
Cal metrics, grouped in dimen
Cal in aggregate (total session, users, pageview
Specific dimen (session, new users)
Cal metrics
Pages per session
Avg session duration
Bounce rate
Determine scope dimen & metric
Know how broadly applicable they are
3 scopes
Hit
Session
User
Some dimen organize data abut a single hit
Other appply to data across entire session / user
Which scope applied to dimen & metrics
Only pair metrics with dimen if in same scope
Link raw & unfiltered data with Unique property ID
Each view adds data (with filters & config setting) to aggregate data table
Aggregate table use to dispplay in stndrd reports
Gen customized report
Use secodnary dimen
Create custom report
GA check to see if there's aggregate table
Show sample of data (at Property level)
Core Reporting API
Create measurement plan
A way to align biz objectives with GA config settings
Include
Objective
Strategy
Tactic
KPI
Macro conversion
Micro conversion
Define macro / micro conversion
Set up Data collecton & config
Organize GA account
Orrganization --> Account --> Property --> View (3)
Account asigned a Unique ID
Can set up multi properties under each account
Cross domain tracking
Recognize when user navigate btw related website in same session
known as Site linking
Modify tracking code on pages (use GTM)
Permission
Set up advanced filter
Help refine data & make more readable
2 kinds of filters
Pre defined
Custom
Exclude / include hits from data collection
Format data (lower / upper case)
search & replace datta in the hit
By matching particular filter text pattern
Order of filters
Create custom dimen
Admin --> Custom definition
Scope of dimen
Hit
Event
User
Product
Copy javascript
Use GTM to manage
Create custom metrics
Scope
Format type
Min & Max
Javascript
Event tracking
Know user engaging with website & perform actions
Need java for each element
Pass parameters to GA
Cate
Action
Label
Value
Track outbound link
Advance Analysis tools & techniques
Analyze data by audience
Analyze data with custom report
Analyze data by channel
Segment data for insight