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Chapter 17 (Legals controls on marketing (trade descriptions (Must provid…
Chapter 17
Legals controls on marketing
trade descriptions
Must provid accurate description of the product
sales of goods
Selling products that have serious flaws and problems are not allowed to be sold
weights and measures
Accurate weight measurements in product sold
supplies of goods and services act
A service must be provided with reasonable skill and care
consumer contract regulations
Customers can change their mind about buying the product or not within 14 days if the purchase is not face to face
No misleading pricing claims
Consumer protection act
Alot of regulations that protects customers rights and benefits
Entering new market
Opportunites
Greater growth potential
Chance for higher sales
Wider choice of location
Trade barrier have been lowered
How to overcome
Joint ventures
Licensing
International franchising
Localising existing brands
Problems of entering foreign market
Lack of knowledge
Cultural differences
Exchange rate changes
Import restrictions
Increased-transport costs
Increased risk of non-payment