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Internal marketing (Unfair customers (Verbal abusers (Customers who are…
Internal marketing
Unfair customers
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Opportunists
Customers who take advantage of a company by seeking financial compensation for false or exaggerated
Returnaholics
Customers who are opportunists because they exploit retailer return policies for their own benefit they may be situational or chronic returns
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Training both frontline staff and managers how best to prevent, manage and communicate with unfair customers
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Types of employees
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Brand agnostics
interested, but not committed
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