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BIG DATA (E-Book Market (three reading subscriptions startups (scribd,…
BIG DATA
E-Book Market
three reading subscriptions startups
scribd
Oyster
Entitle
monthly fee
gives users unlimited access
digital libraries
Newcomers
Barnes
Noble
Amazon
Collect data
Costumers
digital devices
Costumers
sign up
services
are informed
data collected
Contemporary authors
explored
feedback oportunities
through websites social networking site
Airline industry
persuing data mining
to personalize flying experience
Cabin crews
Equipped
with tablets
to identify
top costumers
passagers with special diets
passagers with seat preferences
with smartphones
captive audience
presents
opportunity to marketers
to help sell
in its website
kiosks
mobile app
not all costumers are pleased
personal profile
that included to much personal information
inovation
data collection
possibilities
for marketers to identifiy market niches
Qantas survey
found that most
customers want the line draw
between data collection
to facilitate useful offers
is too intrusive
car companies
Ford
exploring
integrate database and complex algorithms
could lead to increase sells
using buying trends
local
vehicle supply
national
performance monitoring
using vehicle
internet connections
collect
fuel econnomy
mechanical failure
safety mettrics
performance mettrics
privacy issues
new sources of data