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BigData (airline industry (collect (passenger data (create custm…
BigData
airline industry
collect
passenger data
create custm profiles
top 5 types
social status
health realated info
flight preferences
British Airways
"Know me"
X
__
VIP
Allegiant Airlines
tourist attraction tickets sold
United Airlines
Website Revamp
e-Books
Goodreads Amazon
ullimited acces/monthly fee
Autores personalizam o seu trabalho
quais foram os livros terminados
generos
Ler por alto
avançar pag.
Startups
Scribd
Objetivo: descobrem o que o leitor gosta
Oyster
Entitle
Cars
Ford
Increased sales
better product engineering
collect
car location data
track movement inside vehicle
driving patterns
raises questions
who to blame
car producer
owner
privacy
security